Case Studies
Chic-fil-A Old Bridge
+45%
website traffic growth within 3 months
+30%
longer average session duration
25%
Scope: Web Design · SEO Optimization · Content Strategy · Brand Alignment
The Challenge: Chick-fil-A Old Bridge wanted to strengthen its online presence beyond the national corporate site. The franchise needed an independent website that reflected its local community involvement, unique culture, and hiring opportunities — all while maintaining Chick-fil-A’s signature brand standards.
Process: I designed and developed a custom WordPress site using Elementor Pro, aligning with Chick-fil-A’s brand standards while tailoring content for the local franchise. The project included job board integration, SEO setup, and community-focused visuals to create a polished, user-friendly experience.
Results: Delivered a fully responsive, modern WordPress website aligned with Chick-fil-A’s brand standards. Improved navigation and readability for users seeking career, catering, and community information. Enabled independent analytics tracking for the franchise through GA4 setup. Created a digital foundation for future local marketing campaigns and blog content.
increase in job applications submitted online
Everything Counts Fitness
Scope: Brand Identity · Web Design · Product Design · Social Media Campaigns
The Challenge: Everything Counts Fitness began as a personal transformation story — a fitness coach who lost over 70 lbs and wanted to build a brand that inspires others to do the same. The goal was to create a complete digital identity that communicated strength, confidence, and consistency while positioning the business as a premium virtual fitness coaching brand.
Process: I developed a cohesive brand system including a bold, motivational logo, color palette, and clean typography. Designed a fully responsive Squarespace website optimized for sign-ups and conversions, and created branded merchandise and social media campaigns to support the launch. To complete the brand experience, I conceptualized and directed the brand photoshoot, guiding composition, styling, and tone to visually capture the energy and confidence of the Everything Counts Fitness identity.
Results: Launched a cohesive, professional brand across digital and physical platforms — from the website to product design. Within the first three months, the brand gained 6 recurring clients enrolled in a $2,300 3-month program, increase in brand revenue through merchandize, built consistent engagement through branded content, and established a premium reputation in the virtual fitness space.
+75%
increase in online inquiries within the first 60 days
47%
growth in social media engagement after brand and campaign rollout
new clients enrolled in premium 3-month coaching programs
+6
Dominé Spinelli - Life Coach
Scope: Brand Launch · Web Design · Marketing Strategy · Marketing Materials
The Challenge: Dominé Spinelli, a life coach and podcast host, came to me with the vision of building a brand that helps people embrace transformation, overcome challenges, and find joy in self-growth and sobriety. Her mission was full of energy and empathy, but she needed a clear digital presence and cohesive visuals to bring it all together. The goal was to create a brand that felt authentic, uplifting, and approachable — one that mirrored her spirited personality and inspired trust.
Process: I directed the brand development and digital launch, designing a vibrant website that highlighted her coaching philosophy, story, and podcast. The visual identity blended uplifting tones, themed structure, and inviting imagery to match her personality and message. To support the launch, I developed marketing materials including promotional flyers, social media templates, and email designs, and provided a content strategy to social media marketing.
Results: The project transformed her concept into a cohesive brand and digital home for her life coaching practice — positioning Dominé as a relatable yet professional voice in personal development. The site now serves as the foundation for growing her coaching audience, promoting her podcast, and supporting future program offerings.
+71%
increase in website visits within the first launch month
new subscribers from her podcast and newsletter promotions
+13
33%
boost in social engagement across Instagram and Facebook
URE MEDIA
Scope: Creative Direction · Brand Identity · Web Design · Event Production · Visual Storytelling
The Challenge: Ure Media was founded with a mission to amplify the voices of underground creatives across urban communities through storytelling, art, and performance. As a new media platform, it needed a strong visual identity, an engaging digital presence, and consistent creative direction to connect artists, audiences, and collaborators under one cohesive brand.
Process: As Creative Director, I led the development of the brand identity and website, establishing a modern yet gritty aesthetic that reflected the authenticity of urban artistry. I directed brand photoshoots, coordinated visual storytelling for documentaries and live sessions, and designed marketing materials to promote gallery events and live performances. The website was built to serve as a multimedia hub — showcasing featured artists, videos, event recaps, and editorial content that celebrated local talent.
Results: Ure Media quickly became a recognized creative platform that celebrated and elevated local talent. Ure Media Increased social media following across all platforms and out their first gallery exhibition and live performance showcase. The production featured dozens of local artists through interviews, documentaries, and live events. It also Secured sponsors and donors to fund future creative projects and collaborated with local creative organizations to expand reach and community engagement
The project demonstrated the power of design, storytelling, and strategy in building a movement around creativity and cultural representation.
+300
Gained YouTube subscribers within launch
100%
gallery event attendance — sold-out showcase featuring emerging artists
83%
growth in social engagement following documentary and live event releases
SHA.COLE
Scope: Brand Identity · Web Design · Creative Direction · Product Photoshoot · Social Media Campaigns
The Challenge: SHA.COLE is an Italian-inspired luxury handbag brand built to embody Black excellence, elegance, and generational wealth. The founders wanted a brand that felt premium and aspirational — a seamless blend of Italian craftsmanship and cultural empowerment. The challenge was to create a digital and visual presence that communicated luxury without losing authenticity or boldness.
Process: As Creative Director and Designer, I led the brand launch from concept to execution. I designed a refined visual identity featuring minimalist typography, a timeless color palette, and an elevated logo that reflected sophistication and strength. I developed a modern, editorial-style website that showcased each handbag as a statement piece while creating a sleek, intuitive shopping experience. I also directed the brand’s product photoshoot, ensuring lighting, styling, and composition conveyed the brand’s luxurious tone and cultural depth. To support the launch, I created social media campaigns and digital content that positioned SHA.COLE as a rising name in contemporary Black luxury fashion.
Results: The launch established SHA.COLE as a visually distinctive and culturally grounded luxury brand. The cohesive identity and campaign rollout created a strong first impression online, attracting early brand supporters, social buzz, and retail inquiries.
66%
handbags sold during the first collection drop
89%
social engagement increase during brand launch week
+64%
Increase in website traffic within the first 3 months
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